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Dr SENTHILMURUGAN P

MBA, PhD
SCHOOL OF BUSINESS AND MANAGEMENT

Articles in Journals

Sl.No. Title Name of Journal Date of Publication Volume No/Issue No/Page No
1 Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption Journal of Coastal life Medicine 01-May-2023 / / 939-956

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SHIKHA BHAGAT,SENTHILMURUGAN P,SHAURYA PABBY
Title of Article Veganism and Indians-Consumers Preference, Acceptance, Adoption and Practice of Food Consumption
Name of Journal Journal of Coastal life Medicine
Volume No
Issue No
Page No 939-956
URL https://www.jclmm.com/index.php/journal
Date of Publication 01-May-2023
2 A study on the weak form of Efficiency of Metal & Mining sector in BSE Natural Volatiles & Essential Oils 25-Oct-2021 8 / 4 / 287-296

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,M. KRISHNAMOORTHI,P. VENKATESH,C.R. SENTHILNATHAN
Title of Article A study on the weak form of Efficiency of Metal & Mining sector in BSE
Name of Journal Natural Volatiles & Essential Oils
Volume No 8
Issue No 4
Page No 287-296
URL https://www.nveo.org/index.php/journal/article/view/168
Date of Publication 25-Oct-2021
3 A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector International Journal of Innovative Technology and Exploring Engineering (IJITEE) 01-Nov-2019 9 / 1 / 3309-3313

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,P. VENKATESH,A. KRISHNA SUDHEER,D.SATHYA PRASAD KUMAR
Title of Article A Research on Profitability and Dividend using Arima Model with Reference to Steel Sector
Name of Journal International Journal of Innovative Technology and Exploring Engineering (IJITEE)
Volume No 9
Issue No 1
Page No 3309-3313
URL https://www.ijitee.org/download/volume-9-issue-1/
Date of Publication 01-Nov-2019
4 Implication of Social Media Marketing in Growing Healthcare Industry International Journal on Applied Engineering Research 15-Apr-2014 22 / Special issue / 7448-7456

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,J PAVITHRA
Title of Article Implication of Social Media Marketing in Growing Healthcare Industry
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 7448-7456
URL https://www.ripublication.com/ijaer.htm
Date of Publication 15-Apr-2014
5 Consumer Preferences towards Organized Retailing with reference to Big Bazaar International Journal on Applied Engineering Research 14-Apr-2014 22 / Special issue / 4722-4733

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,J PAVITHRA
Title of Article Consumer Preferences towards Organized Retailing with reference to Big Bazaar
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 4722-4733
URL https://www.ripublication.com/ijaer.htm
Date of Publication 14-Apr-2014
6 A study on the influence of promotional activities for TATA ARIA among consumers in Chennai International Journal on Applied Engineering Research 14-Apr-2014 22 / Special issue / 7572-7578

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,J PAVITHRA
Title of Article A study on the influence of promotional activities for TATA ARIA among consumers in Chennai
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 7572-7578
URL https://www.ripublication.com/ijaer.htm
Date of Publication 14-Apr-2014
7 Purchase and Repeat purchase intention of Aawin Customers in Chennai city International Journal on Applied Engineering Research 11-Apr-2014 22 / Special issue / 4722-4733

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,R BALAJI
Title of Article Purchase and Repeat purchase intention of Aawin Customers in Chennai city
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 4722-4733
URL https://www.ripublication.com/ijaer.htm
Date of Publication 11-Apr-2014
8 Employee Engagement Activities in Amphenol Omni Connect Pvt., Ltd. International Journal on Applied Engineering Research 11-Apr-2014 22 / Special issue / 7367-7375

Additional information

Category Article in Research Journal
Sole Authored /Co Authored Co-Author
Author Name (s) SENTHILMURUGAN P,R BALAJI
Title of Article Employee Engagement Activities in Amphenol Omni Connect Pvt., Ltd.
Name of Journal International Journal on Applied Engineering Research
Volume No 22
Issue No Special issue
Page No 7367-7375
URL https://www.ripublication.com/ijaer.htm
Date of Publication 11-Apr-2014

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